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Business ServiceOur business technologies and industry-specific solutions bring you closer to your customer—helping you work better together, making new opportunities possible. We bring our global industrial-strength Application Management capabilities, modernized for a cloud world, together with our world-class cloud and mobile-powered Enterprise Application and Systems Integration skills. The integration of DevOps Innovation Services and Agile practices, along with IBM Design Thinking and a world of talent, enables us to deliver continuous innovation with speed, quality, and at the cost point required to keep clients at the top of their game.

Turn to your clients. If you have even a tiny handful of customers, they may be your best source of candid feedback on whether your product or service idea is appealing. RevTrax in New York City offers technology that makes it possible for retail clients to measure how their digital promotions are affecting in-store sales. After winning early clients such as Jackson Hewitt and Walgreens, chief operating officer Seth Sarelson and his co-founders paid close attention to cues from such customers to assess the market for their technology. Sometimes clients can help you see the largest business opportunities,” he says. In response to feedback from one client, RevTrax expanded from providing data only on the results of affiliate marketing to many forms of digital marketing, such as email marketing. The company, founded in 2008, now has grown to more than 60 employees.

Adam Smith ‘s book The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed “productive” and “unproductive” labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. The latter, however useful or necessary, created services that perished at the time of production and therefore did not contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term “immaterial products” to describe them.

An integrated solution, bringing together the best-in-class productivity of Office 365 with advanced security and device management capabilities to help safeguard your business. Modernizing your core systems can build the foundation for digitizing your organization to redefine business operations and communication with customers.

With a much wider array of products and services on offer than ever before, customers face the challenge of adapting to new technologies, innovations and service channels. Businesses that provide a trustworthy, hassle-free usage experience with minimal investment from the customer stand to gain hugely in the long term.